How the Google Ads Integration Works
Connect
Link your Google account
Choose Account
Pick a Google Ads client account
Map Offers
Offer to conversion action
Buyer Converts
Click ID read from its token
Conversion Reported
Valued at the call revenue
Send the calls your ads drive into Google Ads.
A click on a Google ad carries a click ID to your landing page. When that click ID reaches the call as a token, TrackDrive reports the call back to Google Ads once its buyer converts, valued at the call's revenue, so your campaigns bid on the clicks that turn into revenue.
- Connect your Google account — grant TrackDrive access from the integration page.
- Choose a Google Ads client account — conversions are reported to the client account you select. Manager accounts cannot be selected.
- Map each offer to a conversion action — pick an existing conversion action or create a new one. The click ID is read from the
gclidtoken by default. - Report calls that convert — a call on a mapped offer that carries a click ID is reported to Google Ads as a conversion once its buyer converts, valued at the call's revenue.
What a Google Ads click carries
Sample valuesIf you had arrived here from a Google ad, this is what we would have captured from your click. It's the same data you can capture on your own calls and leads.
| Source | Google Ads |
|---|---|
| Campaign | TrackDrive's campaign (name kept private) |
| Keyword your ad ran on | call tracking software |
| Google click ID | Received |
